Post by account_disabled on Jan 8, 2024 4:12:26 GMT -6
When we are young we can do great things. From skydiving to running a marathon if we set our minds to it, but with old age all that becomes complicated. Voltaren's new campaign is framed in this situation, although the brand provides a much more effective solution: its product. The GSK Consumer Healthcare brand has launched a new global campaign that is built under the name “The Joy of Movement” . Its profound and strong proposal is to remind the viewer that the user allows us to connect with people, which generates joy in being able to establish relationships with our closest circle. The launch coincides with the publication of the GSK Global Pain Index (GPI) . This is the fourth edition, which has become a unique social study that reveals the impact of pain on our lives. To reach the results, more than 47,000 people have been surveyed to obtain the data, which underlines the high impact of physical and mental pain that pain has on our lives and on our body . For James Masterson, VP and Global Brand Leader of Voltaren GSK.
According to Masterson, being able to control this bodily pain makes the sufferer reconnect with others. “We realized the importance of this for those who suffer from it and by working with Publicis we wanted to make Email Data sure that we represent something that people care about,” he concludes. voltaren In this way, the results of the study echo GSK Consumer Healthcare's approach to Voltaren's new global platform . We are faced with a strategy built on the idea that, through actions and movement, we are able to connect on a deeper level. Words are important, but we must accompany them with movement so that the result is fruitful in our personal relationships. Something that cannot happen if the person suffers or has difficulty moving. The only result of this situation is the distance from the people around us. Pain is a part of our life. Everyone suffers from it more or less severely.
That's why GSK Consumer Healthcare wants to help control it. Because 8 out of 10 people move less when they feel pain according to the data and that harms their quality of life by making them more sedentary. In fact, 61% of the study's respondents reported that their pain makes them less sociable , while 41% reported that they felt worthless . The ordeal that some suffer can be both physical and emotional, it can fuel a feeling of withdrawal, and this leads to a lack of connection with others. We are sociable beings, so this fact is not healthy nor does it offer us the key to a rich and happy life. GSK has conveyed this message of encouragement through two long formats, a product film, key images and numerous digital assets throughout. Thus the client will be able to immerse themselves in a complete and innovative journey with which they are able to intercept various target audiences at different times , using the creative device in an attractive way. All of this developed through the work of channel partners Google, Facebook and Teads, with whom they created assets that will work for their channel formats and ad placements.
According to Masterson, being able to control this bodily pain makes the sufferer reconnect with others. “We realized the importance of this for those who suffer from it and by working with Publicis we wanted to make Email Data sure that we represent something that people care about,” he concludes. voltaren In this way, the results of the study echo GSK Consumer Healthcare's approach to Voltaren's new global platform . We are faced with a strategy built on the idea that, through actions and movement, we are able to connect on a deeper level. Words are important, but we must accompany them with movement so that the result is fruitful in our personal relationships. Something that cannot happen if the person suffers or has difficulty moving. The only result of this situation is the distance from the people around us. Pain is a part of our life. Everyone suffers from it more or less severely.
That's why GSK Consumer Healthcare wants to help control it. Because 8 out of 10 people move less when they feel pain according to the data and that harms their quality of life by making them more sedentary. In fact, 61% of the study's respondents reported that their pain makes them less sociable , while 41% reported that they felt worthless . The ordeal that some suffer can be both physical and emotional, it can fuel a feeling of withdrawal, and this leads to a lack of connection with others. We are sociable beings, so this fact is not healthy nor does it offer us the key to a rich and happy life. GSK has conveyed this message of encouragement through two long formats, a product film, key images and numerous digital assets throughout. Thus the client will be able to immerse themselves in a complete and innovative journey with which they are able to intercept various target audiences at different times , using the creative device in an attractive way. All of this developed through the work of channel partners Google, Facebook and Teads, with whom they created assets that will work for their channel formats and ad placements.
