Post by account_disabled on Jan 8, 2024 0:24:12 GMT -6
Influencers are in these times in the parsley of all the sauces in the universe of marketing and advertising. However, their captivating influence might not be as fierce as they make it out to be after all. Not in vain, the consumer continues to trust more in traditional television advertising than in the information provided by the prescribers of their loves through social networks. This is what at least one recent study carried out in the United States by Ipsos concludes . In terms of trust, the information that most satisfies the consumer is that which comes from the "reviews" of other customers . 49% of consumers give their vote of confidence to the "reviews" of products and services published on platforms such as Amazon or Yelp. The consumer boasts of having a lot (10%) or moderate confidence (39%) in the "reviews" of other customers that he comes across on the Internet.
This is a proportion that doubles the percentage of consumers (21%) who do not agree to give the approval of the doubt to such "reviews." The rest of the consumers neither trust nor distrust these Phone Number List types of comments. On the other hand, 23% of consumers trust to some extent the information emanating from television spots. However, there is a substantially higher percentage of consumers (38%) who distrust the messages embedded in this type of advertising. Influencers and the information they broadcast narrowly surpass politicians' messages in terms of trust Traditional television advertising comes out better than the much more modern influencer marketing from the point of view of trust.
Only 15% of consumers trust the information shared by prescribers on social networks and 48% distrust the messages issued by influencers. In fact, only a slightly higher percentage of consumers trust influencers more than politicians (12%). It is worth emphasizing, on the other hand, that 31% of consumers express some type of trust in the information that comes from the brands themselves . However, most consumers are indifferent to this type of information. 48% neither trust nor distrust messages directly generated by brands, while 24% are suspicious of such messages. If we stop at the articles shared on social networks by friends and acquaintances, 26% of consumers give them the benefit of the doubt and 37% prefer to consume this type of information with extreme caution mixed with skepticism.
This is a proportion that doubles the percentage of consumers (21%) who do not agree to give the approval of the doubt to such "reviews." The rest of the consumers neither trust nor distrust these Phone Number List types of comments. On the other hand, 23% of consumers trust to some extent the information emanating from television spots. However, there is a substantially higher percentage of consumers (38%) who distrust the messages embedded in this type of advertising. Influencers and the information they broadcast narrowly surpass politicians' messages in terms of trust Traditional television advertising comes out better than the much more modern influencer marketing from the point of view of trust.
Only 15% of consumers trust the information shared by prescribers on social networks and 48% distrust the messages issued by influencers. In fact, only a slightly higher percentage of consumers trust influencers more than politicians (12%). It is worth emphasizing, on the other hand, that 31% of consumers express some type of trust in the information that comes from the brands themselves . However, most consumers are indifferent to this type of information. 48% neither trust nor distrust messages directly generated by brands, while 24% are suspicious of such messages. If we stop at the articles shared on social networks by friends and acquaintances, 26% of consumers give them the benefit of the doubt and 37% prefer to consume this type of information with extreme caution mixed with skepticism.
